Wednesday, January 18, 2012

4 Reasons to Love the New Twitter

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Originally posted on Socialnomics

With new social media platforms emerging at such a rapid rate, it has become increasingly important for existing platforms adapt to the changing times and pull out all the stops to stay above the competition. In recent months, FacebookYouTube, and Twitter have all redesigned their platforms in an effort to gain new users while maintaining their relationships with current users. While each design has its pros and cons, Twitter’s new interface not only makes it easier for new users to understand what it means to “tweet,” but it also creates a more seamless experience for seasoned users. Let’s dive into some of the specifics:
Simpler @mentioning: Twitter’s new design allows users to @mention others right from the top of users’ Twitter profiles. This feature makes it much easier to initiate conversation with a person or brand when directed to their profile from an outside site. Goes to show how a small change can make a big difference!
Improved multimedia functionality: The new Twitter makes it much easier for users to share photos and videos. Twitter now integrates these multimedia items into the main stream, making broadcasting, viewing, and interacting with multimedia on Twitter easier than ever before.
Embedded Tweets: Twitter now allows users to grab embed codes for their favorite tweets. This means that rather than taking screen shots of tweets and uploading images to our blogs and websites, we can embed tweets so that users can interact directly from our site. Test it out below!

Brand Pages: Finally, Twitter has brand pages! These pages allow brands to add a customized banner to their Twitter profile page. This customization increases brand awareness and gives brands the ability to promote a particular phrase, image, or promotion/event. In addition, brands are able to pin tweets to the top of their pages, drawing attention to content that the brand feels is most relevant to its audience. Check out the Jet Blue brand page!
What do you think of the New Twitter? What are some pros and cons you’ve noticed?

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